Tag Heuer Celebrates Henrik Lundqvist

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Swedish ice hockey legend Henrik Lundqvist is not just a Olympic games winning goalie, he’s also well dressed and ambassador for Tag Heuer.

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By being New York Rangers goalie Henrik knows very well how to handle pressure. Our favorite Swede in New York recently dropped by the Tag Heuer’s 5th Avenue Boutique to receive a Carrera 1887 Chronograph engraved with “#DontCrackUnderPressure”.

The Carrera 1887 is the new generation of the legendary sports chronograph first designed by Jack Heuer in 1964. The model stays true to the original Carrera by emphasizing the characteristic minimal and understated design.

“Henrik’s passion, spirit and determination exude TAG Heuer’s DNA and #DontCrackUnderPressure mentality. He couldn’t have chosen a more perfect timepiece to express his precision and accuracy in his sport with TAG Heuer’s exclusive, in-house, CARRERA 1887 timepiece” says Jean-Claude Biver, CEO of Tag Heuer and President of LVMH Watches

Christiano Ronaldo, Maria Sharapova, Kei Nishikori, Jenson Button, Jeremy Lin, Sebastien Ogier, and Marlou van Rhijnamong are Tag Heuer athletes which Henrik joins.

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Now our only question is – will Henrik wear his watch while playing ice hockey? Read more over at Tag Heuer.

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